LOAF for LIFE joins first fifty bakeries using The Real Bread Loaf Mark
Cambridge Home Bakery ‘LOAF for LIFE’ is one of the first fifty bakeries around Britain to adopt The Real Bread Loaf Mark since it was launched in September 2011 by Real Bread Campaign ambassadors, and renowned Real Bread bakers, Tom Herbert and Andrew Whitley.
The Loaf Mark offers an at-a-glance assurance from a baker that a loaf was made without the use of any processing aids or other artificial additives.
Dr. Peter Voshol said: ‘I started to bake Sourdough breads for fun and hobby. After many enthusiastic responses and my own enjoyment I applied for Home-Bakery status. All of the loaves I bake are what the Campaign calls Real Bread. The Loaf Mark makes it easy for people to see that I am baking an honest crust.’
Real Bread Campaign co-ordinator Chris Young added: ‘It’s great that LOAF for LIFE is one of the first (home) bakeries in the country to sign up to the scheme. We still call for an Honest Crust Act that requires all bakers to declare everything that goes into a loaf, but for now The Loaf Mark is a quick guide to additive-free loaves.’
A survey carried out by Toluna for the Campaign found that more than 70% of Britons believe it’s unacceptable that an ingredient/additives list doesn’t have to be displayed for unwrapped loaves, and that processing aids don’t have to appear on any ingredients list. It also found that 85% of people said they thought a mark to show a loaf was additive-free would be useful.
Any baker can use The Real Bread Loaf Mark by signing an annual agreement that he/she will only use it to promote loaves made without the use of any processing aids or other artificial additives. The annual fee varies depending on the scale of the business, but for example it is only £10 for Campaign members running the smallest homebakeries; and for others it is included in the Campaign membership fee. The scheme is also open to non-members. Full details of The Loaf Mark scheme can be found at www.realbreadcampaign.org
Home Bakery ‘LOAF for LIVE’ started February 1st 2012 baking Real Bread and specializes in sourdough breads to sell locally. Peter uses organic certified flour from the local Foster’s Windmill in Swaffham Prior.
The Real Bread Campaign is Part of the charity Sustain: the alliance for better food and farming, and is funded by the Big Lottery Fund’s Local Food programme. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, and any bakery can add additive-free loaves to the Campaign’s online Real Bread Finder directory.
For more information please contact Peter Voshol: [email protected]
February 3rd 2012